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OUR BRANDS

Our stable of 40+ brands have been hand-picked from across the globe to bring the exhilaration of fishing to every town or city across southern Africa. The aim to deliver the best possible gear to match our local conditions and species we encounter. Browse our catalogs to find out more about the products we offer.

Great performing, high quality spinning & Baitcasting reels

Affordable Bank Angling Tackle

Manufacturing cutting-edge fishing hooks since 1856.

Saltwater lures to cover the entire 2798km of coastline.

We make some of the best bass hard baits ever!

We make sick bass baits!!!! BOOYAH!

High Performance Braided Lines

State-of-the-art fishing lines

Making bass rods, reels, lures and line affordable.

Tournament grade, Korean made bass tackle.

Big Carp Tackle for Big South African Carp

Fly Tying Instruments for Anglers

American Made Hooks and Tackle

All purpose fising tackle

We specialize in the development high quality saltwater lures.

A range of high quality pre-rigged Slow Jigs

All purpose fishing tackle

Molecularly altered fishing lines

The original Salt Impregnated Soft Plastic Lures

The Australian Lure Company

Outstanding Japanese hooks and rigs for Salt & Freshwater.

Maker of legendary lures like the Spook, Torpedo, and many more.

Camping & Outdoor Gear

Advanced Japanese engineered soft baits & Jigs

Footwear for the angling enthusiast

High Quality, Affordable Hooks & Terminal Tackle

Terminal Tackle & Accessories

Premium Rock & Surf Rods & Reels

The World Leader in Fishing Lines

South Africa's No.1 Soft Bait Brand

Norman Lures has been making top-quality bass crankbaits for 50 years.

Fishing Gear that Inspires anglers the world over.

Slow Jigging and storage solutions.

Crafting high performance fishing gear

Makers of classic jerkbaits like the Rogue and Devil's Horse.

Fly Fishing Rods, Reels, Line & Accessories

Custom Spinnerbaits, Buzzbaits & Jigs

We make awesome soft-plastic baits!

  • LATEST VIDEOS FROM OUR BRANDS

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Okuma

Will the Okuma Euphoria be your new favourite rod?

BKK

Add This To Your Tackle Box

YUM

Yum's Magnum Finesse Worm

YUM

Make Yum's Mighty Worm dance like a pro

YUM

Fool Bass with Yum's Wooly Hawg Craw

Okuma

Okuma's Hakai Baitcasting Reel

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OUR BRANDS

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Sensation Tackle

Okuma

Banax

Bank Angling Tackle

BLU 2798

Booyah Bait Co.

BKK

Boss Braid

Climax

Cull-em

Damiki

Docks

Doctor Slick

Eagle Claw

Elbe

Fish Inc

FSTK Jigs

Fun Tackle

Gamma

Gene Larew

Halco Lures

Hayabusa

Heddon Lures

Jacana Outdoors

Keitech

Lamingo

Land-It

Linx

Loomis & Franklin

Maxima

McArthy Baits

Norman Lures

River Bend

Stealth Fly Fishing 

War Eagle Custom

YUM

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SENSATIONAL ANGLING SUPPLIES 2024

MORE INFORMATION

  • 010 591 2987

TRADE ENQUIRIES ONLY

OUR BRANDS

Sensation Tackle

Okuma

Banax

Bank Angling Tackle

BLU 2798

Booyah Bait Co.

BKK

Boss Braid

Climax

Cull-em

Damiki

Docks

Doctor Slick

Eagle Claw

Elbe

Fish Inc

FSTK Jigs

Fun Tackle

Gamma

Gene Larew

Halco Lures

Hayabusa

Heddon Lures

Jacana Outdoors

Keitech 

Lamingo

Land-It

Linx

Loomis & Franklin

Maxima

McArthy Baits

Norman Lures

River Bend

War Eagle Custom

YUM

FOLLOW US

Facebook Youtube Instagram

SENSATIONAL ANGLING SUPPLIES 2024

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Lure fishing for Tigers from the side can be both frustrating and exhilarating at the same time. In this episode, The Crow stopped for a quick 2hr session at Jozini Dam. The first hour was dismal on bait so he decided to switch over to soft plastics.