WE HAVE YOU COVERED FROM THE COAST

TO THE BANK

AND EVERYTHING IN BETWEEN

OUR BRANDS

Our stable of 40+ brands have been hand-picked from across the globe to bring the exhilaration of fishing to every town or city across southern Africa. The aim to deliver the best possible gear to match our local conditions and species we encounter. Browse our catalogs to find out more about the products we offer.

Great performing, high quality spinning & Baitcasting reels

Affordable Bank Angling Tackle

Manufacturing cutting-edge fishing hooks since 1856.

Saltwater lures to cover the entire 2798km of coastline.

We make some of the best bass hard baits ever!

We make sick bass baits!!!! BOOYAH!

High Performance Braided Lines

Making bass rods, reels, lures and line affordable.

Tournament grade, Korean made bass tackle.

Big Carp Tackle for Big South African Carp

Fly Tying Instruments for Anglers

American Made Hooks and Tackle

We specialize in the development high quality saltwater lures.

A range of high quality pre-rigged Slow Jigs

Molecularly altered fishing lines

The Australian Lure Company

Haswing Motors

Outstanding Japanese hooks and rigs for Salt & Freshwater.

Maker of legendary lures like the Spook, Torpedo, and many more.

Advanced Japanese engineered soft baits & Jigs

Footwear for the angling enthusiast

High Quality, Affordable Hooks & Terminal Tackle

Terminal Tackle & Accessories

Premium Rock & Surf Rods & Reels

The World Leader in Fishing Lines

South Africa's No.1 Soft Bait Brand

Norman Lures has been making top-quality bass crankbaits for 50 years.

Fishing Gear that Inspires anglers the world over.

Slow Jigging and storage solutions.

Crafting high performance fishing gear

Makers of classic jerkbaits like the Rogue and Devil's Horse.

Fly Fishing Rods, Reels, Line & Accessories

BOATING ACCESSORIES

Custom Spinnerbaits, Buzzbaits & Jigs

We make awesome soft-plastic baits!

GET ALL THE LATEST TIPS AND UPDATES ON YOUR FAVOURITE PRODUCTS

Okuma

Will the Okuma Euphoria be your new favourite rod?

BKK

Add This To Your Tackle Box

YUM

Yum's Magnum Finesse Worm

YUM

Fool Bass with Yum's Wooly Hawg Craw

YUM

Make Yum's Mighty Worm dance like a pro

Okuma

Okuma's Hakai Baitcasting Reel